Shameless

So, every time we got a new car, Sirius XM is always an option on the car’s entertainment system. It’s also signed up (automatically) for a 3-month trial. Sounds great, right?

Well, The calendar just ticked over to month 4, day 1 for my new-ish A4, and sure enough, the XM Preview channel is screaming at me (yet again) to subscribe.

“Never miss the great music of yesterday and today!”

“Want to take your music everywhere you are? Subscribe to SiriusXM!”

“Follow your favorite team for every goal, touchdown, and home run!”

Umm, no. I’m good. And that’s when I reach for the iPhone cord and plug in my phone to use CarPlay.

Ahh, back to normal.

But, yesterday, I was in the process of getting out of my car to walk in the grocery store. And right before I open the door, I hear a terrible, terrible noise. Imagine the sound a grinder makes on bare metal mixed with TV static. A screeching, ear-splitting sound at top volume. Horrible on so many levels. Surely this is a mistake, right?

Nope.

It was a commercial that went something like this: “Hate this sound? (Sound plays for 5 seconds) Yeah, who wouldn’t?! (Sound plays again for 5 seconds) Subscribe to SiriusXM to make sure you never hear it again!”

Are you fucking kidding me?!?!

Just shameless. And pathetic.

Guess what you’ve successfully done, Sirius? You’ve ensured I will never, ever again subscribe to your service.

Job well done.

Lee Feagin @leefeagin