What happened to the “hybrid” hype?

With all the talk about manufacturers going full EV in the next X years and the charging stationing consolidation that’s happening now and the recent Rowan Atkinson article in The Guardian questioning the net “good” of EV manufacturing, we seem to have forgotten a concept that is over 2+ decades old. The hybrid.

Remember the Prius? The idea of a vehicle that uses the battery when it can, but still has a gas engine in there when it’s needed (that can also be used to charge the battery while you’re driving with gas)? What happened to that?

Worried about the range issue with a full EV? Hybrids solve that. Worried about the manufacturing challenges of the large number of batteries for these new EVs? Hybrids (at least partially) solve that.

It seems like we (collectively) have just brushed this novel concept aside. I don’t know why. Did I miss a memo?

Lee Feagin @leefeagin