Corporations love to tell you about how you can “save the planet” or whatever by buying things made from recycled materials, using less water, buying an efficient car, using paper straws, or (insert trending thing). Those things might help, but the problem isn’t the choices we make, it’s the options we’re allowed to choose from. Your options aren’t optimized for eco-friendliness, they are optimized for profit. That’s why the planet is burning. It’s not because you didn’t recycle the pizza box.

I said it here, and I’ll say it again, I think we have put the onus on the wrong people. We blame ourselves (the end consumer) and we should be pointing that finger back to the industry and/or the municipalities involved.

Lee Feagin @leefeagin