Google and HTTP (this.how)

Many of the sites they will label as “not secure” don’t ask the user for any information. Of course users won’t understand that. Many will take the warning seriously and hit the Back button, having no idea why they’re doing it. Of course Google knows this. It’s the kind of nasty political tactic we expect from corrupt political leaders, not leading tech companies.

Written over 5 years ago (updated 3 years ago), and still spot on. Blogs, for example, don’t need HTTPS. Web commerce, absolutely. But posting data/text on a webpage is the simplest form of information exchange. And highlights the simplistic beauty of the web.