Roku tests customer patience with startup video ads | The Verge

The reaction among customers, as you might imagine, is overwhelmingly negative. It’s worth remembering that Roku makes the bulk of its revenue from advertising — not bargain-bin priced streaming hardware. But just like Amazon before it, Roku is discovering that it’s easy to turn the ads dial too far. It’s possible to exit out of the ad after it starts, but that hasn’t done much to quell the frustration.

I don’t know how many times people have to be told that you are the product.