Between January and March 2026, Beyond Plastics placed 53 Bluetooth-enabled trackers inside single-use polypropylene cold cups and dropped them into in-store recycling bins at 35 Starbucks locations across nine states and Washington, D.C. Of the 36 trackers that returned usable data, none pinged from a recycling facility. Instead, the cups traveled to landfills, incinerators, waste-transfer stations, and material recovery facilities.
Can’t say I’m surprised.
